Empire State Building to Shine for Evelyn Lauder Tonight

Posted 11/14/2011 by Lara

Evelyn H. Lauder with Elizabeth Hurley at the Empire State Building in 2010 in honor of Estée Lauder Companies’ Global Landmark Illumination Initiative

Tonight the Empire State Building will shine pink and white in memory of the late Evelyn H. Lauder and her courageous work raising awareness in the fight against breast cancer.

“The Empire State Building shines our tower lights in pink tonight and until 6 am Tuesday morning in memory of Evelyn H. Lauder,” says Anthony E. Malkin of Malkin Holdings, “a loving wife, mother, and grandmother and a woman who has improved the lives of millions with her advocacy and inspiration in the fight against breast cancer.”

In 1993, Mrs. Evelyn H. Lauder founded The Breast Cancer Research Foundation (BCRF).  Since that time the BCRF has raised over $350 million for research. In 2000, The Estée Lauder Companies’ Breast Cancer Awareness Campaign began its Global Landmark Illumination Initiative whereby world-famous landmarks around the globe, including the Empire State Building, are illuminated in glowing pink lights during Breast Cancer Awareness Month in October to focus attention and spread awareness about breast cancer, and the message that early detection saves lives.

For more information on the Breast Cancer Research Foundation, visit http://www.bcrfcure.org.

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ghd and Katy Perry Partner for the New Scarlet Collection Campaign

Posted 10/26/2011 by Lara

Katy Perry for ghd campaign, photographed by David La Chapelle

Hair Straightener, extraordinaire brand, ghd is partnering with Kate Perry again this season for their new Scarlet Collection Limited Edition. The Art-Deco inspired collection was photographed by the infamous, David La Chapelle (he also shot the previous Perry/ghd campaign), in a twisted, vampy fairytale scene, of which Perry portrays Continue Reading…

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Mark Your Calendars: NYC Happenings Starting Tonight!

Posted 10/20/2011 by Lara

There are so many fun NYC events happening in the next few weeks that are open to the public! And it all starts tonight so if you’re looking for something beauty-full to do, check out these events:

October 20th, 6-9pm, Shopping event and Fashion Show with Jill Zarin at Lord & Taylor, 5th Avenue at 39th Street — Intimates, 8th floor.  This is a Free event.

Jill Zarin — former star of “The Real Housewives of New York City,” published author, owner of Zarin Fabrics, now has a new line of shapewear and hosiery, Skweez Couture. Designed and developed by Jill with help from Triad Hosiery, the twenty-five-piece collection features seamless and cut and sew pieces, including briefs, shapers, leggings, tights and tanks. The designer herself will be on hand to assist customers in selecting the best possible garments for their figure.

October 20, 7-9pm- Dermalogica In-Store event at 110 Grand Street, NYC. Ticket price, $25 and available for purchase on GiltCity.com.

Skincare brand, Dermalogica’s in-store event with mini-treatments, appetizers, cocktails, gift bag and more! For more info visit GiltCity.com.

October 22nd, TEEN VOGUE Fashion University ONLINE, the only educational program where the business of fashion is taught by it’s leaders. Registration is open now at fashionu.fora.tv for $34.95.

Held annually in New York City, TEEN VOGUE Fashion University, provides young women who aspire to a career in the fashion industry the opportunity to learn from top designers, editors and fashion entrepreneurs, including Michael Kors, Alexander Wang, Jason Wu, Peter Som,  Jack McCollough and Lazaro Hernandez of Proenza Schouler, and TEEN VOGUE’s EIC Amy Astley, among others. For more information and a full list of seminars, and resources for aspiring fashionista’s looking to break into the industry visit teenvoguefashionuniversity.com

October 24th, 7pm, The Place to Bee! at The Standard Hotel, Highline Ballroom 848 Washington Street. For more info and tickets ($100-$250) visit  https://www.clmp.org/bee

A Spelling Bee by some top literaries (yes, I know that’s not actually a word, but should be) to benefit the Council of Literary Magazines and Presses. Canapes ‘n Cocktails with a glamourous silent auction from the event sponsors including the Bowery Hotel, the Standard, DVF and Omesra and many more!

October 26th have a moment for me… it’s my birthday.

October 27th, 6-8pm, Meet Diane von Furstenburg and celebrate the launch of her new fragrance, Diane, at Sephora Soho, 555 Broadway. 

Guests who purchase DVF’s new fragrance, Diane will have the opportunity to meet the designer and have their fragrance autographed.

November 5th (10am-6pm) and 6th (11am-5pm), Lucky Shops, at the HIGHLINE STAGES, 440 West 15th Street, btw 9th and 10th Ave., NYC. Tickets range from $16-$27, with 15% off tickets when you use code PCbeauty at checkout and are available at luckyshopsny.eventbrite.com

Lucky Magazines, annual shopping event, Lucky Shops is back for it’s 8th year. Guests can enjoy cocktails and entertainment while shopping the racks of some of the hottest designers including Milly, Rebecca Minkoff, Yumi Kim, Rebecca Taylor, Tracy Reese, Foley + Corinna (and many more!) at 70% off. For more details and lineup of designers visit luckyshops.com

And don’t forget, Whole Foods Tribeca just launched their Wellness Club, which is focused on healthy eating and wellness training. Check out their website, they are offering a full schedule of cooking and wellness classes. Visit wholefoodsmarket.com for more information.

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Last Night’s Parties, Places and Pictures: Nicole Miller, Bulgari, Ideeli, Carol’s Daughter

Posted 10/19/2011 by Lara

Getting in the Holiday spirit with Ideeli

Last night was one of those, I’m back in the game! nights, that remind you just why NY is so fabulous. The fashion, the crowd and all around entertainment of it all. I do love me my events, but I have been a hermit these past few weeks, living in my office and just trying to get organized with launching my company (sigh that sounds so adult) so at the chance of celebrating all my hard work and taking advantage of a full nights itinerary, I stepped back onto the scene at onto…

Sneak peek at Ideeli's sale

A holiday preview at discount designer sale website, Ideeli where I got a sneak peek at some exciting sales the site will be featuring between now and the holidays. Some of the many brands they are featuring at 40-80% off retail that we have to look forward to include: nOir (I’m obsessed with them), HeartBeats Headphones by Lady GaGa, ALEX & ANI, Betseyville, Juicy Couture, Laundry by Shelli Segal, John Varvatos Star, Ike Behar, Valentino scarves, KitchenAid and an assortment of fashionable must-have coffee table books. So if you haven’t signed up on Ideeli.com to be apart of their community yet, get too it!

Joanne King Herring book signing at Bulgari

Then off to Bulgari 5th Avenue location for a private event to celebrate the release of the infamous Texas socialite, Joanne King Herring (you know, the character Julia Roberts played in the movie Charlie Wilson’s War) new book, DIPLOMACY & DIAMONDS. While Joanne was doing a book signing, I was perusing the store drooling over just about everything I can’t afford, champagne glass in hand, with fellow blogger (and stellar date for the evening, Jonathan Valdaz of OJ&B). Everyone at the party was buzzing about the Studio 54 party that was going down later that night. Continue Reading…

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PC at Rebecca Taylor Spring 2012 RTW Collection

Posted 10/06/2011 by Lara

Rebecca Taylor was true to her reputation for S/S 2012 offering feminine, wearable dresses and separates that move with the body. Unfortunately, iPhone’s video capabilities and Fashion Week lighting are not a winning combination, but here’s a quick peak at the finale of the show:

“Inspiration is so ephemeral,” said Taylor, stating that she picked up her inspiration from a hodgepodge of places. Aiming to set a contemporary, fresh, and ethereal tone to the designs, the collection emphasizes cut and color with unexpected cut-outs in sibhouettes. This was reflected in her collection which mixed flowy materials and sparkly embellished tops, with some structured dark colored dresses. Also white, neon yellow, floral prints as well as a few dark black and blue pieces were thrown in, creating this disjointed palette. Although the collection lacks the drama and excitement of many runway shows, it is very wearable and I am sure the retails buyers were marking their favorites to display this Spring.

My two favorite looks from the collection included Continue Reading…

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Jackie Collins Launches Goddess of Vengeance

Posted 09/30/2011 by Lara

Earlier this month, Jackie Collins debut her 28th novel, Goddess of Vengeance ($26.99), bringing back our favorite leading lady, Lucky Santangelo. Which for any Collins fan is the ultimate. Lucky is the girl we all want to be –and ones who don’t are likely pretending. We’ve watched her character grow from young bride, rouge adolescent to powerhouse jet-set mother of three; with a movie star husband and thriving career with the popularity of her casino and hotel business. While fans may have thought her wild days we’re over, with a title like Goddess of Vengeance, I look forward to seeing her unleash her wrath; after all, you know that families famous motto — Never fuck with a Santangelo.

And if you follow me on twitter (@prettyconnected) you’re well aware that Jackie Collins novels are my not-so-secret guilty pleasure. In fact after a particularly exhausting fashion week, amidst starting my own company and keeping up with my blog; I decided my reward for getting through the 4-hour sleepless nights and never ending to-do list would be to curl up in bed, shut out the world and read her latest book.

Lara Eurdolian, Jackie Collins

I’m not entirely sure what I was thinking having a Jackie Collins book in my possession for almost 2-weeks and resisting dropping everything to read it. I just knew that once I opened it, I would not be able to stop until it was finished. And last night, with the unappealing weather and gray NYC skies it was the perfect excuse to pour a glass of wine and enter the world of Lucky and her famous family and friends, while Armoand, a misogynist prince (who I’m hoping is the subject of Lucky’s vengeance and takes down) tries to take over her hotel. Although the character I’m most excited about watching Continue Reading…

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DVF at Lucky FABB + TODAY ONLY 20% off Harper-Connect Bag!

Posted 09/28/2011 by Lara

DVF at Lucky FABB showing off her NEW Harper-Connect bag

Last month, the Pretty Connected team attended Lucky Magazine’s 2nd annual Fashion and Beauty Blogger (FABB) Conference. Highlight of the day was keynote speaker Diane von Furstenburg, who’s all around fabulousness inspires us to no end.

Her energy, her innovation and her support of women motivates us to be the entreprenuers we strive for at Pretty Connected –especially with our recent incorparation of our sister consulting company, Pretty Social (website and more info to come!).

We’re so used to women in this industry being powerhouses or workaholics (we’re slightly guilty of that), so to see the mother-ship of powerhouse women be so calm, collected and balanced made us hang onto her every word and feed off her advice. She stood before us composed, head to toe in her signature label; slim, tan and gorgeous (as always), spreading her message of ‘you can have it all; a great career, a wonderful family and healthy lifestyle’.

As she spoke out to a room of 250 predominantly female bloggers, she listed these three things all women should have (surprisingly enough a DVF wrap-dress was not one of them):

1. The most important relationship you will ever have is the one you make with yourself.

2. All women should have children.

3. It is very important for women to have an identity outside of their career.

DVF Harper-Connect bag

To each their own on #2 (especially since we’re not there yet, but look forward to that day), but we couldn’t be more thrilled and in agreement over #1 and #3; which we take to heart as we navigate to find a healthy work/life balance.

She also made a great social media point about when she tweets (yes when she signs ‘love Diane’ at the end of the tweet, it’s actually her!), that the non-sales, non-promotional, more heartfelt tweets are always the ones that get the most attention and responses!

She also took a moment to show off her new DVF Harper-Connect bag, which looks like any other gorgeous, well constructed, perfect-sized everyday bag and then opened it up to display that it doubles as an iPad case! To die for! And exclusive today only (September 29th) on DVF.com,  she’s offering the bag for 20% off!!!! Use the code HARPER20 at checkout to redeem.

So if you have the means, take advantage. We’ll be infinitely jealous of all who do!

Also on our radar, is the new DVF fragrance, Diane, which debut last week at Bloomingdale’s. Described as a floral woody scent that combines the Mastery of the Frangipani Flower with the Softness of Violet Leaves, I’m not sure what that means, but it sounds divine!

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PC at Nicole Miller Spring 2012 RTW Collection

Posted 09/26/2011 by Lara

My first Spring 2011 show of the season and definitely one of my favorites as far as totally funky, wearable 60′s athletic wear meets 80′s neon hues and checkers turned ready-to-wear collection goes. Appropriately named Fast Forward/Rewind as it took a fashion forward look on the past, I’m all about this collection! It featured fitted dresses with geometric shapes, flowy tops paired with fitted pants, prints, checkers and bright colors galore. Great black basics were mixed in (and easy to miss) within the psychedelic prints and pay special attention to the shoes! They are divine! The collection was so fun and full of energy that it got me super excited for spring!

Described as the speed of wheels in motion. The momentum of a skateboard shredding through the air. The sooming tempo of an inline track. The velocity of a bicycle racing towards the goal… All I can say is Nicole scored!

And seriously, when am I not wearing Nicole Miller to events? In a world where rarely anything looks like it was made for my body, she’s one of my favorites; so a ticket to her fashion show is always a highlight and score to cover for Pretty Connected. Plus it’s a good chance to preview everything I plan on wearing for the next calendar year;)

It’s clear by soft nude makeup (look created by James Kaliardos for MAC Cosmetics) and straight hair (lead by Kevin Ryan for RSession Tool), all eyes we’re meant for the clothes. And considering they speak Continue Reading…

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Spotted: Giuliana Rancic at the Lia Sopia Lounge

Posted 09/24/2011 by Lara

Spotted: Giuliana Rancic at the Lia Sopia Social Fashion Suite, as the jewelry brand debuts their Fall/Winter 2011 collection and Red Carpet line at the Empire Hotel during New York Fashion Week.

In what felt like a Pretty Connected exclusive with the E! News host, what with my friend Jonathan Valdez (of OJ&B ) and I, being the only lounge attendants with her (other then the staff and camera-man); we took full advantage of some quality time with Giuliana, complimenting her on — her jewelry!

Scope out the Lia Sophia Fall/Winter 2011 Red Carpet Collection! I picked up the red/gold necklace.

Although after making my selection I had slight remorse over not getting the arrow ring! How hot is that!?!?! Jon Valdez scored it instead (arrow earrings and necklace are also available).

Then we played with the jewelry on the step and repeat until our unexpected guest Giuliana came through the lounge, then all eyes Continue Reading…

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Headed to the Hamptons this Summer? Check out these Parties!

Posted 07/28/2011 by Lara

Hamptons season is in full force! And I received a slew of invitations this week to parties out there. And here’s my agenda! If you’re free, join me!

August 5th – Grey Goose and my SPiN family are hosting a party! Don’t forget to RSVP at bluedoor@hs-pr.com for complimentary admission.

August 13th – I’m on the host committee for Harboring Hearts and we’re throwing a Summer Fete to benefit cardiac patients and their families in their time of need. We are also offering a bus service for attendees coming from the city for the evening. For more information and tickets visit www.hhsummerfete.charityhappenings.org.

All summer long, Gilt City has a Hamptons  summer house and is offering exclusive food, fashion, and wellness programming for their members. From private Continue Reading…

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